Teacher at the Wits Journalism School Franz Kruger wrote in a column in February that Journalists need to report on the AIDS pandemic in new and interesting ways, even when the sometimes narrow-minded views of audiences or traditional news values seem to be in the way. It needs imagination, and a bit of will, he said. He warns that normal practices and news values can obstruct coverage. Yet the ethical imperative is clear – it must be told, and told well.
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